Offers students an opportunity to understand the importance of using an analytical approach to support marketing decision making in organizations and approaches to implementation practice. Emphasizes methods for the identification, acquisition, and retention of customers in a way that provides mutual value to the customer and the organization. Designed to help students become knowledgeable consumers and limited producers of communication research. Emergency Information COMM4970. Reporting to the Senior Director of Communications, Marketing, and Digital Strategy, the Communications Specialist is a member of the DMSB Communications team. NSU is where success begins. Explores various topics as they relate to health communication including interpersonal aspects, cultural issues, and political complexities of health. MKTG4506. Independent Study. MKTG4510. (4 Hours). MKTG4520. Sports Promotion in the 21st Century. Opens New Window. Offers an overview of the theory and practice of interpersonal communication with the goal of developing the knowledge and skills to create dialogue in conversation, work through conflict, adapt to change, and establish/maintain relationships. Strategic Communication Capstone. Offers students an opportunity to uncover and develop their vocal range as narrator, announcer, character, and spokesperson with effectiveness and emotional authenticity. Sports communication is an emerging area within communication studies and journalism programs. Offers students an opportunity to analyze artifacts from recent political campaigns such as stump speeches, campaign debates, campaign advertising, and formal campaign speeches such as nomination acceptance addresses, concession and victory speeches, and inaugural addresses. Designed to improve students' critical understanding of the visual, in its various forms, for communication. (4 Hours). Course content may vary from term to term. Digital Marketing. Special Topics in Marketing. | Television Field Production. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1101 with a minimum grade of C, COMM4535. Attribute(s): NUpath Difference/Diversity, NUpath Ethical Reasoning. (4 Hours). Northeastern University considers factors such as candidate work experience, education and skills when extending an offer. * * * * * * Behrakis Health Sciences Center . Focuses on in-depth project in which a student conducts research or produces a product related to the students major field. The number of full-time new students at Northeastern last fall jumped to 516, and the university plans to expand the curriculum, with a nursing major and a doctorate program under development. Attribute(s): NUpath Ethical Reasoning, NUpath Writing Intensive, COMM3450. COMM2501. Principles of Organizational Communication. Forms 2020-2021 Faculty Accomplishments CSSH Weekly News Submissions Faculty Profile Updates Faculty Research News. (4 Hours). Examines how communication impacts relationship quality and commitment. Communications Specialist. Companies need to create, develop, and market new products and services continually to compete effectively in a rapidly changing environment. Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy and discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. About the Opportunity. Attribute(s): NUpath Analyzing/Using Data, NUpath Natural/Designed World, COMM2110. General questions . Topics include how to identify target markets, how to leverage data and analyses to enhance the development of a marketing strategy, and how to develop knowledge of various techniques for uncovering customer needs/wants. Introduces how to measure, analyze, and evaluate the profit impact of marketing actions (MAP) by bringing together marketing, strategy, and finance. (4 Hours). The Business of Entertainment. Covers major theories and methodological approaches in communication studies and situates communication within larger social, political, and economic institutions. 617.373.2027 [email protected] Julie Newmeyer. The university offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools, and select advanced degrees at graduate campuses in Charlotte, North Carolina, Seattle, Silicon Valley, and Toronto. The course is organized around five subjects that are central to the study of political communication: communication systems and practices; communication effects: media, politics, and society; the politics of entertainment and the changing political information environment; elections, accountability, and the mass media; and media and political institutions. COMM2800. Seeks to train students in effective civic engagement by studying legal argumentation, while preparing students for careers in which persuasive skills are critical to success. Covers core concepts and theories in mobile communication, focusing on the impact that mobile hardware and software have on society, culture, and politics. In addition to assuring the delivery of a top-notch learning experience for students, he teaches . (4 Hours). Analyzes the ways in which sexualities intersect with issues relating to interpersonal communication, mediated communication, popular culture, identity, and social movements. May be repeated without limit. MKTG6120. According to the American Marketing Association, marketing is "an organizational function and a set of processes for creating, communicating and delivering value to customers, and for managing customer relationships in a way that benefits the organization and its stakeholders." Presents a theoretical and practical examination of the ways in which communication is gendered in a variety of contexts. Easy, breezy, risky:Lay investors fail to diversify because correlated assets feel more fluent and less riskyCornil, Y., Hardisty, D. J., Yakov BartOrganizational Behavior & Human Decision Processes2019, Market-Oriented Culture and Customer Feedback ProcessesMorgan, N.A., Bruce Clark, Vorhies, D.Edward Elgar Publishing2019, The impact of customer engagement behaviors and majority/minority information on the use of online reviewsPaul Fombelle, Baker, T.L., Voorhees, C., Hall, K., Runnalls, B.Edward Elgar Publishing2019, Putting Words in Their Mouths: Examination of Pre-written ContentBeck, J.M., Paul Fombelle, Voorhees, C., Lemon, K.N.Marketing Science Institute2019, Dame Anita Roddick: Transforming Personal Values and Strengths to Build an EmpireFelicia LasskGo-To-Market Strategies For Women Entrepreneurs: Creating and Exploring Success2019, Is Best Answer Really The Best Answer? Marketing stimulates different electronic word-of-mouth content to drive online and offline performanceKoen Pauwels, Zeynep Aksehirli, Lackman, A.International Journal of Research in Marketing2016, Demonstrating the Value of MarketingHanssens, D. M., Koen PauwelsJournal of Marketing2016, The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution frameworkde Haan, E., Wiesel, T., Koen PauwelsInternational Journal of Research in Marketing2016, No Comment?! Discusses how to formulate and evaluate your own theory-based hypotheses on the influence of media in American democracy. (4 Hours). Requires students to make a formal report to the organization and to write a paper reflecting on the organization and its mission in the context of broader social, political, and economic issues. Offers students an opportunity to hone their skills in all aspects of the production process by incorporating the knowledge they have acquired from previous production coursesfrom the preproduction process of intensive research and development of story ideas and scriptwriting; producing; to the technical aspects of filming, lighting, green screen, sound recording, digital editing, and graphics. Production Capstone.
Design and Communication Studies, BA - Northeastern CAMD (4 Hours). (3 Hours).
Office of Communications & Marketing - Northeastern State University COMM4631. Designed to prepare students to work with audio in modern media settings. New York Times All The Latest Throughout Northeastern. Students apply course topics to their organizations and analyze real company customer satisfaction data to provide managerial insights for a decision maker.
University Marketing & Communications This analysis forms the basis of a sound marketing strategy that provides value to customers in a way superior to competitors. Offers students an opportunity to develop frameworks and conceptual tools for understanding the intersection of sport and politics through the lens of communication studies. (4 Hours). Surveys core concepts, histories, and controversies in the design, use, and critical study of communication technologies that both shape and are shaped by social relationships and social institutions (such as work, education, religion, and the family). What do you think? COMM3230. Explores a variety of distribution systems, including online channels, mobile video, terrestrial/satellite radio, documentary film, and independent films, among other platforms. 'Rhetoric' refers to strategic communication employed to reach the persuasive goal of an agent. Communication theory is based on two premises: Our cultural assumptions inform and shape our ability to communicate; and communication is the process through which culture is created, modified, and challenged.
College of Arts, Media and Design (CAMD) | Northeastern University Discusses outing, media representations, queer identity development, and the HIV/AIDS epidemic. Discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. Communication Research Methods. 617.373.8900 Co- op/ Experiential Education in Social Sciences and Humanities (EESH) Commerce and Economic Development - CPS (CED) Communication Studies (COMM) Communication Studies - CPS (CMN) Communication Studies - CPS Specialty (CMMN) Computer Engineering Technology - CPS (CET) Computer Science (CS) Computer Systems Engineering (CSYE) Explores historical, technical, and theoretical aspects of special effects. (4 Hours). (4 Hours). The PDF will include all information unique to this page. Students are expected to apply statistical concepts and have the opportunity to use SPSS, Python, and/or R for analyzing marketing data sets. Designed to assist students in developing advanced public speaking and presentational skills for professional and leadership positions. Rapidly emerging new digital ecosystems, platforms, products, and services have been fundamentally transforming business practices and market landscapes in almost every industry. Also examines contemporary issues in marketing that can affect organizational success. COMM6500. Communication and Inclusion. Crisis Communication and Image Management. We empower individuals to become socially responsible global citizens by creating and sustaining a culture of learning and discovery. Explains the process of generating feasible, interesting, and managerially relevant research ideas. Explores communicative and cultural practice from a wide variety of theoretical perspectives.
Northeastern University (Boston, Mass.).. Marketing and Communications Focuses on communication within the context of close relationships. Focuses on identifying and acquiring relevant data to address different marketing challenges, conducting relevant quantitative analyses, and communicating obtained insights across the organization to make better marketing decisions. Requires each team to develop a formal business plan that includes a market analysis, a budget, and a marketing plan. Youth and Communication Technology. The PDF will include all information unique to this page. Focuses on the consumer as the key element of marketing strategy and application. (3 Hours).
Club - Marketing Association Northeastern Fund Understanding the Platform Economy. Topics include problem definition, secondary research, exploratory research, experimental design, questionnaire design, sampling and recruitment, and data analysis and visualization. Boston, MA 02115 Strategic Communication. COMM3307. Focuses on the Internet and the World Wide Web. Professor of music and media and screen studies Murray Forman remembers when he first became hip-hop identified, hearing the opening lyrics of Grandmaster Flash and the Furious Fives The For the many Taylor Swift fans who tried to secure tickets to her Eras tour, the process was grueling. Your organization is going to spend millions on a new marketing or strategic initiative, but how will you know if it is working? Students focus on analyzing an authors meaning and communicating that meaning to an audience through interpretive performance. Detailed insights are provided on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing and product launch. Through a series of discussions, screenings, homework, and in-class exercises, offers students an opportunity to gain the skills needed to produce successful audio recordings. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. (3 Hours). Boston, MA. Corliss Thompson, Ph.D. serves as special assistant to the Dean for diversity, equity and inclusion, responsible for coordination across the college, with faculty and staff who are working to address DEI issues related to the student experience, curriculum, and the workplace culture for faculty and staff. Studies the conditions of successful and valid human reasoning as manifested in its products (arguments) and procedures (debates and critical discussions). Does not require coding or algorithm development. Topics covered include blasphemy, commercial speech, copyright, defamation, fighting words, free press/fair trial, hate speech, heresy, incitement, obscenity, political speech, pornography, prior restraint, public forums, special settings (such as schools, prisons, and the military), symbolic speech, threats, and time-place-manner restrictions. Examines the symbiotic relationship between sports and media, as well as how communication affects team culture, player-coach dynamics, crises in sport, race and gender issues, international relationships, and fandom. Elements of Debate. Applies network theories, data collection methods, and visual-analytic analyses to map, measure, understand, and influence a wide range of online and offline social phenomena, including friendships and romantic relationships, professional networks, social media, social influence and marketing, diffusion and viral media, recommender systems, and collective action. (3 Hours).
Northeastern University hiring Marketing, Communications and Events Includes professional accounting students. COMM3330. Program Structure: 55 credits, two concentrations plus a paid corporate residency of up to 12 months. (4 Hours). The DRS was developed by the Northeastern University Library as a tool for University faculty and staff to protect the valuable information and data that has been created as part of the University's research . | Communication Studies | Communication Studies at Northeastern Explore Back Message from the Chair Communication Studies at CAMD Undergraduate Admissions Studying in Boston Communication Studies Creative Spaces Faculty & Staff Contact Us Communication Studies Home Programs Back Undergraduate Combined Majors Minors Summer & Online Programs (4 Hours). Emphasis is on practical development of skills and evaluation of talent and potential. Students learn year-round through a personalized path of rich diverse academic, cultural and professional experiences. Attribution and Dynamics in Online AdvertisingKireyev, P., Koen Pauwels, Gupta, S.International Journal of Research in Marketing2016, Community Participation and Consumer to Consumer Helping: Does Participation in Third-Party Hosted Communities Reduce the Likelihood to Help?Thompson, S. A., Kim, M., Keith M. SmithJournal of Marketing Research2016, Passing the Buck: Delegating Choices to Others to Avoid Responsibility and BlameMary Steffel, Williams, E. F., Perrmann-Graham, J.Organizational Behavior and Human Decision Processes2016, Ethically Deployed Defaults: Transparency and Consumer Protection Via Disclosure and Preference ArticulationMary L. Steffel, Williams, E. F., Pogacar, R.Journal of Marketing Research2016, Big Data and consumer behavior: imminent opportunitiesHofacker, C. F., Malthouse, E. C., Fareena SultanJournal of Consumer Marketing2016, Social Media Marketing: Principles and Strategies (2nd ed. Topics covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. MKTG4993. Considers a wide range of cultural practices, texts, and artifacts, including popular culture (television shows, movies, and video games); social media and online content; as well as organizational communication (press releases) and interpersonal interactions (conversations between romantic partners).
White Lotus Rebellion,
Articles N